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she interviews family members

我開始變得同情自己的過去 於 2018-06-22 17:28:08 發表  |  累積瀏覽 150

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Since I derive most of my life lessons from reading murder mysteries, I am reminded of a recent book by Marcia Muller: Listen to the silence. The heroine, Sharon McCone, turns her prodigious investigative talent to researching her own background. As she interviews family members, her significant other, also a heavy-duty detective, says, "Listen to the silence."

He meant, "When someone answers a question, don't just listen to what's said. Listen for the pauses, the silences in what they say."

As I listen to clients, I've decided that we need to listen to the messages sent by our bodies, our friends and family, and what some would call "the universe" -- our environment. As business people, we need to listen to our customers. We need to listen with great skepticism to advice.

While this idea may seem a little woo-wooish, here's an example. One day I received an email from a web designer who had landed on my website.

"You need help, desperately," she said. "Everything's wrong!"

Something didn't feel right about the message. Intuition works with knowledge, and I've learned to be skeptical of unsolicited guidance or advice. "You get what you pay for" tends to be all too true. So I thanked her politely and continued with business as usual. And I listened to clients who weren't web designers but who did like the site.

One day I applied for an affiliate program with a noted web designer -- someone who's often chosen to serve as a judge for web awards and contests.

"Interesting site," she said.

"Gee," I said, "everybody loves my site except designers and marketers."

"Ignore them," she said. "Your site's just fine. I should know."

This validation (vindication?) is rare, but reminded me that the best support systems encourage us to listen to our own world -- not their words. If you're researching a new career, and you get only negative messages, you need to pay attention.
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